In this episode of In With the New, host Avril interviews Jonathan Wise, co-founder of Purpose Disruptors, an organization aimed at transforming the advertising industry to support a sustainable future.
43 minutes | Jul. 3, 2024
In this episode of In With the New, host Avril interviews Jonathan Wise, co-founder of Purpose Disruptors. Jonathan shares his journey from working as an advertising strategist to founding Purpose Disruptors, an organization dedicated to transforming the advertising industry to support a sustainable future.
Purpose Disruptors issues a call to action for advertising professionals to take responsibility for sustainability. The organization helps professionals rethink how their work impacts the environment and influences consumer behaviour. Creativity and education are at the heart of Purpose Disruptors’ mission to change how advertising contributes to the climate crisis.
Discover more about Purpose Disruptors’ mission to support sustainability.
02:01 The environmental impact of advertising
05:31 The tension within the advertising industry regarding its impact on the environment and the need for change
07:56 The projects and initiatives of Purpose Disruptors
11:04 Sustainability within the advertising industry
19:16 The complexity of decision-making in the advertising industry
23:01 The desire for a more beautiful and compassionate world.
24:26 The concept of spiral dynamics
25:58 The advertised emissions framework and its significance in taking responsibility for the environmental impact of advertising
33:11 The need for industry leaders to take responsibility for the environmental impact of advertising and the challenges in accepting this responsibility
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