In this episode of In With the New, Avril interviews Kat Woolf, Co-founder and CEO of Heyday Canning Co. about Kat’s mission to revitalize the canned food aisle with bold and flavorful canned beans and soups.
28 minutes | Mar. 5, 2025
In this episode of In with the New, Avril Tomlin Hood interviews Kat Woolf, Co-founder and CEO of Heyday Canning Co. The discussion highlights Kat’s extensive background in consumer packaged goods and her mission to revitalize the canned food aisle with bold and flavorful beans and soups.
Sustainability was a key consideration when Heyday Canning made the decision to use steel cans instead of single use packages, which many other companies use. Their first product was canned beans cooked in tasty, vibrant sauces – beans so delicious they can be eaten on their own. Kat discusses how marketing canned goods to the younger generation of home cooks – who are more used to seeing foods packaged in plastic or tetra packs – involves educating about the upside to canned goods, including convenience and a longer shelf life.
Discover more about Heyday Canning Co’s approach to reinventing canned foods for the modern home cook.
04:18 Heyday’s product lines
07:30 Canned food industry
17:34 High standards for convenience
21:19 Price pressure and consumer education
24:59 Differentiating from traditional canned goods
In this episode of In With the New, Avril Tomlin-Hood interviews climate entrepreneur Josh Dorfman, CEO of Supercool where they discuss Josh’s work in the evolution of climate tech.
In this episode of In With the New, host Avril interviews Gus Klemos, founder and CEO of Unbun Foods. Gus shares his journey to creating Unbun Foods' a food revolution, specializing in grain-free, gluten-free bakery products.
In this episode of In With the New, Avril Tomlin-Hood interviews Martin Mayorga, founder of Mayorga Coffee. Martin shares his company’s approach to partnering with farmers to build economic prosperity and a sustainable future for their communities.
In this episode of In With the New, Avril Tomlin-Hood interviews Tanya Olsen, founder of Pacific Gold Beverage Corp. where they discuss Tanya’s journey in launching Gold Soda and Gold Spritz.
In this episode of In With the New, Avril Tomlin-Hood speaks with Natasha Vandenhurk, CEO and Co-founder of Three Farmers Foods, about their commitment to producing sustainably farmed, healthy and wholesome foods.
In this episode of the In With the New, Avril Tomlin-Hood speaks with Kevin Martin, Co-founder and CEO of unspun, about unspun’s mission to reduce global fashion industry carbon emissions.