In this podcast episode, Andrew Wanliss-Orlebar, the Chief Strategy Officer for Futerra, a creative sustainable development agency, introduces the concept of the “brain print” as a critical component of sustainability, alongside the traditional carbon footprint. The brain print explores how industries can influence people through messaging.
Andrew and Avril further explore the significant impact of communication strategies on consumers and address the challenge of aligning industries with both positive change and profitability. They emphasize the need for effective communication and strategic questioning to navigate the delicate balance between sustainability and financial success.
Additionally, the episode explores whether companies are intentionally capitalizing on sustainability trends and how to create a space that encourages businesses for their sustainability efforts, fostering a positive environment for the intersection of ecological responsibility and economic success.
Listen in to learn more.