Episode 58
BRIXY: Clean Beauty That’s Better for the Planet
In this episode of In With the New, Avril speaks with Trey Vilcoq, CEO and co-founder of BRIXY about what motivated him to launch a completely plastic-free beauty and personal care brand.
In this episode of In With the New, host Avril Tomlin-Hood interviews Trey Vilcoq, CEO and co-founder of BRIXY. Trey highlights alarming statistics on plastic waste and recycling, and discusses his commitment to creating better-for-you products that are also better for the planet.
BRIXY bars were born from the idea that exceptional body care doesn’t have to come in a plastic bottle. BRIXY’s line of hair, face and body care products are sold in a bar format, completely avoiding plastic bottles. Trey discusses the challenges of encouraging consumers to try an everyday product in a new format, and the importance of delivering experiences and results customers can trust.
Episode Highlights:
2:00 The statistics on plastic consumption
6:30 The difficulties large companies face in changing their practices
9:12 The challenges of getting consumers to switch to sustainable products
14:32 How sustainability is integrated into BRIXY’s operations