What we do

Whatever the challenge – increasing sales, generating leads, raising awareness of a brand or product – boa has the ethos, expertise, team and tech stack to match.

The boa difference

We take a more sustainable approach to media buying. We plan and execute ad buys that minimize carbon emissions without sacrificing performance.

Thoughtful strategy is the foundation – boa kicks off each project with collaborative discovery sessions, historical data analysis and deep listening to determine what true success looks like to our client. This provides the strategic framework we then apply to each campaign.

We target, engage and retain audiences, utilizing the most effective channels to turn prospects into loyal customers. Wherever possible, we incorporate green media products to measure and reduce or offset campaign carbon emissions – driving brand visibility, engagement and action, without sacrificing performance or cost efficiency.

Paid Social

Reach engaged audiences

boa has decades of collective experience executing paid social media strategies that drive brand engagement, awareness & conversion on everything from Meta to TikTok.

Paid Search

Capture intent

Our team of experts applies a Statistical Process Control approach to pay-per-click (PPC) campaign execution, to deliver more reliable returns and consistent results.

Over-the-top Video

Reach audiences at scale

CTV, OTT, VOD whatever acronym you’re working with, boa has the tools, tech and team to launch it all.

Programmatic display

Target customized segments

Our team plans, executes and optimizes programmatic campaigns to maximize campaign performance while reducing carbon emissions by as much as 40%.

Broadcast TV

Achieve brand lift

Our deep experience and established relationships in network media buying enable us to execute impactful omnichannel media campaigns at scale across all major Canadian and US media groups.


Establish trust

Our veteran team has decades-long experience executing strategic radio brand campaigns and engaging user promotions that see consistently strong results.

Demand Generation

Increase brand awareness, educate potential customers – establish trust and confidence in your brand.

Lead Generation

Capture your audience’s attention, convert prospects into qualified leads and nurture them through the purchase journey.

User Acquisition

Build awareness for apps, platforms or services and acquire new users through subscriptions or downloads.


Grow brand awareness and increase sales by driving traffic to your online store or marketplace listings.

Latest work

We use our full-funnel media buying expertise to help sustainable brands reach their ideal audience.

Canned Good

Spreading the word about all the good things that steel food cans can do.

Paid Social, Video

Skilled digital agencies are ubiquitous, but it is is rare to find an actual partner that treats your business like their own. boa is a proactive and reliable agency of experts that I can trust to do the best possible work to benefit my bottom line.”
Kristopher Hesson VP of Market Engagement, Shelton Group

We work with some very nice clients

We believe that sustainability is fundamental to long-term business success, and so do they.