Thoughts

Insights and musings on marketing, sustainability, and more from team boa.

Latest Articles

Scroll on for our views on the ever-changing world of advertising and how it can be done more sustainably.

How We Apply Statistical Process Control in Campaign Optimization (and See Better Results)

4 minute read | Nov. 16, 2023

Empowered with this kind of approach, brands can see results such as an increase in performance, decrease in cost, and even a reduction in CO2 emissions.

4 Sustainable Food Tech Companies We’re Following Right Now

4 minute read | Oct. 31, 2023

Embracing and supporting food tech innovation can play a vital role in shaping a more sustainable future for our food industry and the world at large.

How Green Media Buying Benefits Brand Safety

4 minute read | Jul. 31, 2023

Not only is buying lower-carbon emission media a responsible choice, but it’s also a strategic one that holds immense potential for brands seeking long-term success.

Why Sustainable Brands Need to Care About Scope 3 Emissions

4 minute read | Jun. 26, 2023

Even if you’re the most sustainable brand, or adhere to the greenest lifestyle possible, if you aren’t considering your scope 3 emissions, you’re missing the big picture.

Celebrating Women and Sustainability: Highlights from the 2023 Vegan Women Summit

3 minute read | Jun. 6, 2023

From thought-provoking discussions to delicious plant-based cuisine, a look at boa’s favourite moments from the Vegan Women Summit in NYC.

The Greener Side of Digital Marketing: Where Profit Meets Purpose

3 minute read | Apr. 28, 2023

While marketing can have a bad rap, we’re leaning into the power it wields to promote sustainable choices and inspire positive change.

We work with some very nice clients

We believe that sustainability is fundamental to long term success, and so do they.