As dedicated digital marketers, we’ve always loved helping brands drive results, but didn’t want to do so at the expense of things that we care greatly about – people, planet and animals.
So boa was born of the belief that we can apply our valuable expertise in digital marketing to effect positive change – we want to improve the world by empowering consumers to make more sustainable choices.
We do this by partnering exclusively with companies whose products and practices align with the shared ethos that sustainability is fundamental to long-term business success – yours and ours.
We’re honest and authentic. We stand up for what we believe in, and we don’t beat around the bush — pulling no punches is our love language.
We consider every decision we make through the lens of what will be best for the whole, not just the individual. Planet and people are weighed equally with profit.
As a boutique agency, we are ever-quick to adapt. Not only do we embrace flexibility and quick thinking, but we thrive when having to turn on a dime.
There are lots of things we take seriously – your business and our tech stack for example – but we don’t take ourselves too seriously: because time is precious and life is short.
Plant-based foodies, electric car drivers, cactus leather handbag carriers – we are a collection of conscious consumers with an instinct for digital advertising.
We walk when we could drive, choose chickpeas over chicken, and fair trade over fast fashion.
Founder & CEO
Avril is on a mission to apply her extensive knowledge of all things advertising for the good of the planet. She brings 15 years of experience working across multiple business categories. When not overseeing the success of integrated media campaigns or dusting up on her leadership skills, you can find her walking with her rescue pup or trying out a new plant-based recipe.
Senior Advisor, Clean Capitalism
James is an entrepreneur and digital marketer with 20 years of experience in multiple business categories. He is the Chairperson and Founder of Kumu, an impact-driven strategy and design agency. He is CEO and Founder of Lightspark, a software platform that helps city, utility and finance leaders reach their Net-Zero Home emissions reduction goals.
Director of Omnichannel Solution
Pam is a seasoned marketing professional with over 25 years of integrated media buying experience. She was responsible for creating “Response Media” divisions for Cossette Communications (1999) and MacClaren MRM (2006). She’s developed and managed omnichannel campaigns for some of the largest brands in North America, including BMO, TELUS and World Vision.
Founder & CEO“Every purchasing decision we make has an impact on the planet and all living on it. If we can encourage people to consume consciously then we can encourage change.”