Episode 29

Partake Brewing: Award Winning Non-Alcoholic Beer

In this episode, Avril Tomlin-Hood speaks with Ted Fleming, founder of Partake Brewing, about his mission to craft a variety of award winning, great tasting, expertly brewed non-alcoholic beers.

24 minutes | Nov. 15, 2023

apple
spotify
stitcher
google podcast
tunein
Deezer
playerfm
partner-share-lg

Ted Fleming is the founder of Partake Brewing, an Alberta-based brewer of award-winning non-alcoholic beers. 

Ted’s journey to found Partake was sparked by a personal health issue. In 2005, Ted was diagnosed with Crohn’s disease, which led him to eliminate alcohol from his diet. However, he missed being able to enjoy the occasional beer and the social connections formed over shared beers. This personal experience sparked the idea for his first venture, Premium Near Beer, an online platform for importing and selling non-alcoholic beer. This venture allowed Ted to understand the market and the demand for such products, and to build up a community in the industry.

In 2017, Ted launched Partake Brewing through a Kickstarter campaign, to offer premium craft non-alcoholic beer at an affordable price. The overwhelming support for the concept was evident when the campaign raised $75,000 in just three hours. Ted’s timing proved to be perfect, as over the past five years, attitudes towards non-alcoholic beer have significantly changed, with more people embracing a sober lifestyle. The non-alcoholic beer segment is expected to surpass $40 billion in the next ten years.

Ted attributes this growth to the increasing focus on health and wellness, the sober-curious movement, and changes in consumer behavior, particularly among Gen Z. Research questioning the health benefits of alcohol consumption and the accessibility of such information through the internet and social media have played a significant role in driving this change.

Listen in to learn more about Ted’s journey and Partake!

 

Episode Highlights:

04:21 The rapid growth of the non-alcoholic beer segment and the driving factors behind consumer demand

09:10 From being ridiculed to being embraced

10:44 The increase in big beer companies launching non-alcoholic versions of their core brands, validating the category

13:06 Partake is now the top non-alcoholic beer brand in Canada

18:24 Health and wellness reasons for choosing non-alcoholic beer and how Partake Brewing offers a low-calorie option

19:45 The growth of Ted’s team and the positive feedback they receive from consumers, highlighting the impact of their product on people’s lives

 

Resources mentioned in this episode:

Mayorga Coffee: Empowering Coffee Farmers Through Cooperatives

23 minutes | Apr. 30, 2025

In this episode of In With the New, Avril Tomlin-Hood interviews Martin Mayorga, founder of Mayorga Coffee. Martin shares his company’s approach to partnering with farmers to build economic prosperity and a sustainable future for their communities.

From Healthcare to Refreshment: Tanya Olsen’s Journey to Creating Gold Soda and Gold Spritz

17 minutes | Apr. 23, 2025

In this episode of In With the New, Avril Tomlin-Hood interviews Tanya Olsen, founder of Pacific Gold Beverage Corp. where they discuss Tanya’s journey in launching Gold Soda and Gold Spritz.

Three Farmers Foods: Leading the Charge for Healthier Snacking Choices

24 minutes | Apr. 16, 2025

In this episode of In With the New, Avril Tomlin-Hood speaks with Natasha Vandenhurk, CEO and Co-founder of Three Farmers Foods, about their commitment to producing sustainably farmed, healthy and wholesome foods.

unspun: The Future of Fashion Manufacturing

34 minutes | Apr. 9, 2025

In this episode of the In With the New, Avril Tomlin-Hood speaks with Kevin Martin, Co-founder and CEO of unspun, about unspun’s mission to reduce global fashion industry carbon emissions.

ECOS: Leading the Charge for Transparency in the Cleaning Product Industry

34 minutes | Apr. 2, 2025

In this episode of In With the New, Avril speaks with Kelly Vlahakis-Hanks, President and CEO of ECOS, a company specializing in plant-derived, eco-conscious cleaning products.

True Made Foods: Remaking America’s Iconic Condiments

39 minutes | Mar. 12, 2025

In this episode of In With the New, Avril interviews Abe Kamarck, founder of True Made Foods. Abe, a former U.S. naval helicopter pilot, shares his journey into the consumer packaged goods industry, driven by a desire to create healthier condiments.