In this episode of In With the New, Avril Tomlin-Hood is interviewed by Gage Mitchell, host of the podcast ‘Brands for a Better World’, to discuss the environmental impact of digital advertising
53 minutes | Oct. 23, 2024
In this episode of In With the New, Avril Tomlin-Hood is interviewed by Gage Mitchell, host of the podcast ‘Brands for a Better World’, to discuss the environmental impact of digital advertising and strategies for reducing the carbon footprint of digital campaigns.
Digital advertising produces 3.7% of global greenhouse emissions, which is emitted from the various devices and systems used to power the internet and its supporting technology. In regards to sustainability, there are ways for digital advertising companies to reduce their carbon footprint. On the supply side, products don’t have to be advertised on a multitude of sites, which can lessen the amount of data shared and decrease the impact on the planet. Smarter advertising is needed to reduce the carbon footprint of digital ads.
Revolutionize the digital space by using strategies to reduce the impact digital ads have on the planet.
1:59 The significant energy consumption from digital advertising
8:01 The hidden energy impacts of digital advertising systems
9:39 The initial steps in assessing marketing activities for sustainability
19:59 Strategies for reducing your carbon footprint
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