In this episode of In With the New, Avril speaks with Brett Christoffel, the founder of All Y'alls Foods, a company that produces plant-based protein snacks.
24 minutes | Jun. 26, 2024
In this episode of In With the New, Avril speaks with Brett Christoffel, founder of All Y’alls Foods, a company producing plant-based protein snacks. Brett shares his journey through becoming vegan and starting his own business.
Jerky is widely popular in the United States, with a $3.6 billion market. All Y’alls Foods aims to combine people’s love for jerky with sustainable, healthier choices. Hailing from Texas, one of the biggest producers of beef, All Y’alls Foods is seeing a growing trend for healthier meat alternatives and uses fewer resources to produce its famous jerky. Products are made using ingredients like soybeans and go through a simple manufacturing process to provide delicious and unique flavors.
Discover more about All Y’alls plant-based jerky and how the company is changing the way meat products are consumed.
7:16 The growth potential of the plant-based jerky market
8:02 The uniqueness of being a plant-based business in Texas
15:22 Discussion of the challenges of scalability
18:04 The challenge of achieving profitability in the plant-based food industry
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