In this episode of In With the New, Avril interviews Rachel Schnorr, Membership Director at Ad Net Zero, on the organization's mission to reduce emissions in the advertising industry.
39 minutes | Nov. 27, 2024
In this episode of In With the New, Avril Tomlin-Hood interviews Rachel Schnorr, Membership Director at Ad Net Zero, on the organization’s mission to reduce emissions in the advertising industry.
Ad Net Zero’s mission to reduce emissions is in their Climate Action Plan, which shows companies where they can have the potential for positive impact and how to decarbonize emissions resulting from operations, production and messaging. Measuring emissions can be done by using a carbon calculator to determine how different aspects of the advertising industry create these emissions.
1:43 Ad Net Zero’s role in reducing emissions in the advertising industry
5:39 Integrating sustainability criteria into award judging processes
8:44 How agencies can measure emissions from ad campaigns
14:02 The need for collaboration across the industry
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