In this episode of In With the New, Avril interviews Duncan Meisel, Executive Director of Clean Creatives. They discuss Clean Creative's mission to sever the advertising industry's ties with fossil fuel clients through their pledge.
31 minutes | Jun. 19, 2024
In this episode of In With the New, host Avril Tomlin-Hood interviews Duncan Meisel, Executive Director of Clean Creatives. They discuss Clean Creative’s mission to sever the advertising and PR industry’s ties with fossil fuel clients and the global influence of the movement.
PR and advertising companies, as powerful communicators, have the ability to shape messaging and change the behaviors of consumers. This is where Clean Creatives steps in, recognizing the significant role marketing plays in influencing consumers and the potential impact of those that partner with fossil fuel companies. Clean Creatives is working towards a pledge for like-minded PR and advertising agencies to only partner with companies that have a climate policy or are actively working towards bettering the planet, thereby harnessing the power of these companies for positive change.
Discover more about Clean Creatives’ action plan to ensure that PR and advertising companies are held accountable. Listen in.
06:19 The pledge for agencies to not work with fossil fuel clients
13:59 The importance of connection, collaboration, and inclusivity
21:06 Discussion on the legal actions taken against companies and communicators for misleading marketing and consumer fraud cases
24:36 Exploration of the role and responsibility of communicators in shaping public perception and advocating for change in various industries
29:19 The challenges in consumer behavior and the need to counter misleading messages from fossil fuel advertising to embrace climate solutions
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