Episode 66

Unbun Foods: Radically Honest Baked Goods

In this episode of In With the New, host Avril Tomlin-Hood interviews Gus Klemos, founder and COO of Unbun Foods. Gus shares his journey in creating Unbun Foods, which specializes in high-protein, gluten-free baked goods.

31 minutes | Jul. 9, 2025

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In this episode of In With the New, host Avril Tomlin-Hood interviews Gus Klemos, founder and COO of Unbun Foods. Gus shares his journey from tech to the food industry, and what inspired him to create grain-free, gluten-free baked goods that are high in protein and made with clean and honest ingredients.

From the start Unbun Foods has focused on functional baked goods made with real ingredients that are good for you. Whether it’s bagels, bread or pizza crust, Unbun Foods strives to meet the dietary restrictions of all consumers so they can enjoy the foods they love. Gus discusses how Unbun Foods’ recent rebrand has allowed them to better connect with consumers, and why he expects demand for protein-rich foods to continue to grow in the future. Listen in.

 

Episode Highlights:

02:20 The Origin of Unbun Foods 

04:52 Challenges During the Pandemic

12:34 The Importance of Brand Identity

16:16 The Role of Protein in Diets 

19:29 GLP-1 and Dietary Changes 

 

Resources mentioned in this episode:

SunOpta: Fueling the Future of Food

23 minutes | Aug. 13, 2025

Stacy Seidel is the head of sustainability at SunOpta, a company that produces over 250 organic or non-GMO certified products and ingredients, delivering supply chain solutions for top brands, retailers, and foodservice providers.

Drizzle Honey: Happy Bees Make Better Honey

18 minutes | Aug. 6, 2025

In this episode of In With the New, Avril Tomlin-Hood interviews Aja Horsley, founder of Drizzle Honey. Aja discusses her transition from environmental science to launching a sustainable honey company.

Mooala: Clean and Simple Plant-Based Beverages

27 minutes | Jul. 23, 2025

In this episode of In With the New, Avril Tomlin-Hood interviews Jeff Richards, founder of Mooala, about his journey from investment banking to creating award-winning organic dairy-free beverages.

Farmer Bob: Transforming Overlooked Berries into Delicious Frozen Treats

21 minutes | Jul. 16, 2025

In this episode of In With the New, Avril Tomlin-Hood speaks with Bob Underwood, known as "Farmer Bob," a third-generation farmer and award-winning agricultural innovator, about his latest creation, Beyond Berries.

Unbun Foods: Radically Honest Baked Goods

31 minutes | Jul. 9, 2025

In this episode of In With the New, host Avril Tomlin-Hood interviews Gus Klemos, founder and COO of Unbun Foods. Gus shares his journey in creating Unbun Foods, which specializes in high-protein, gluten-free baked goods.