Episode 66

Unbun Foods: Radically Honest Baked Goods

In this episode of In With the New, host Avril Tomlin-Hood interviews Gus Klemos, founder and COO of Unbun Foods. Gus shares his journey in creating Unbun Foods, which specializes in high-protein, gluten-free baked goods.

31 minutes | Jul. 9, 2025

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In this episode of In With the New, host Avril Tomlin-Hood interviews Gus Klemos, founder and COO of Unbun Foods. Gus shares his journey from tech to the food industry, and what inspired him to create grain-free, gluten-free baked goods that are high in protein and made with clean and honest ingredients.

From the start Unbun Foods has focused on functional baked goods made with real ingredients that are good for you. Whether it’s bagels, bread or pizza crust, Unbun Foods strives to meet the dietary restrictions of all consumers so they can enjoy the foods they love. Gus discusses how Unbun Foods’ recent rebrand has allowed them to better connect with consumers, and why he expects demand for protein-rich foods to continue to grow in the future. Listen in.

 

Episode Highlights:

02:20 The Origin of Unbun Foods 

04:52 Challenges During the Pandemic

12:34 The Importance of Brand Identity

16:16 The Role of Protein in Diets 

19:29 GLP-1 and Dietary Changes 

 

Resources mentioned in this episode:

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