In this episode of In With the New, Avril interviews Abe Kamarck, founder of True Made Foods. Abe, a former U.S. naval helicopter pilot, shares his journey into the consumer packaged goods industry, driven by a desire to create healthier condiments.
39 minutes | Mar. 12, 2025
In this episode of In With the New, host Avril Tomlin-Hood interviews Abe Kamarck, founder of True Made Foods. Abe, a former U.S. naval helicopter pilot, shares his journey into the consumer packaged goods industry, driven by a desire to create healthier condiments for his family.
Many children enjoy the sweet taste of ketchup with their favorite (or least favorite) foods, and Abe’s young children were no different. This inspired him to create ketchup and condiments that taste great without added sugar. Fruits and veggies like carrots, butternut squash and apples are a few ingredients used to naturally sweeten True Made Foods’ products. Abe discusses the challenges in getting consumers to try new, healthier versions of beloved condiments even when these new products taste great and are better for our health.
Discover more about True Made Foods’ mission to create a world where people can enjoy their favorite foods without compromise.
04:32 Challenges in the natural food industry
12:45 Labeling and marketing challenges
17:38 The no sugar ketchup landscape
19:59 Understanding consumer profiles
24:29 Branding for mainstream appeal
36:23 Profitability challenges
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