Episode 72

Supercool: Building the Low-Carbon Future

In this episode of In With the New, Avril Tomlin-Hood speaks with climate entrepreneur Josh Dorfman, CEO and host of Supercool, about the evolution of climate tech.

29 minutes | Aug. 27, 2025

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In this episode of In With the New, Avril Tomlin-Hood interviews climate entrepreneur Josh Dorfman, CEO and host of Supercool. Josh discusses how climate tech has evolved in the past two decades, and shares his thoughts on the future of climate tech innovation. 

As a business to business media platform, Supercool highlights real-world climate tech solutions that cut carbon, increase profits, and improve our quality of life. Prior to launching Supercool, Josh founded and led numerous sustainable business ventures including the award-winning media brand The Lazy Environmentalist. Josh explains how a chance meeting with a former SpaceX engineer resulted in his most recent venture, Plantd, a carbon-negative, hemp-based oriented strand board building material that was named to Fast Company’s 2024 list of the World’s Most Innovative Companies.

Learn more about Josh’s journey as a climate entrepreneur and Supercool’s mission to share the stories of business leaders building innovative climate tech solutions.

 

Episode Highlights:

09:16 The Role of Experience in Climate Tech

11:45 Sustainability in Marketing 

18:37 Drop-in Replacement for Builders   

19:56 Collaboration with Major Homebuilders

20:34 Challenges in Sustainable Building

 

Resources mentioned in this episode:

 

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