In this episode of In With the New, host Avril Tomlin-Hood interviews Julia Dietmar, CEO & Co-Founder of OpenWardrobe, an AI-powered app that lets you make the most of your wardrobe by reusing and repurposing what you already own.
21 minutes | Oct. 29, 2025
In this episode of In With the New, Avril Tomlin-Hood interviews Julia Dietmar, CEO & Co-Founder of OpenWardrobe. Julia shares her journey in building an AI-powered platform that helps consumers maximize use of their existing wardrobes through outfit planning, resale, and alterations – all aimed at reducing clothing waste.
OpenWardrobe aims to inspire a fashion revolution where every garment is valued and every purchase decision contributes to a more sustainable world. OpenWardrobe allows consumers to catalogue all of their clothing, and suggests personalized outfit ideas, creating fresh outfits from the items you already own. The platform also connects to resale marketplaces to make buying and selling clothes on the resale market easier.
Discover more about OpenWardrobe’s unique take on sustainable fashion and how they are encouraging mindful shopping.
4:02 Discussion of OpenWardrobe’s first iteration as a tool
4:57 Empowering consumers with mindful wardrobe management
7:41 How AI helps users make sustainable shopping decisions
17:53 Challenges like limited resources and advertising
18:52 Discussion of key growth channels
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