In this episode of In With the New, Avril speaks with Eben Bayer and Sarah-Marie Cole from My Forest Foods, a company specializing in meatless meat products made from mycelium.
29 minutes | Mar. 6, 2024
Eben Bayer and Sarah-Marie Cole are the co-founder and CMO of My Forest Foods. With Avril, they discuss My Forest Foods’ innovative approach to creating sustainable, whole-cut organic alternatives and the marketing strategy behind it.
Many plant-based products are over-processed and not necessarily healthy. My Forest Foods tries to cultivate mycelium in a way that is consistent with how it grows. This provides the opportunity for products that are delicious and simple. My Forest Foods are created through vertical farming, which uses less water and less pollution to create a better quality product. With this process, farmers get more money for their crops, and consumers get a good product.
Listen in to learn more about My Forest Foods’ approach to creating better products and changing how people view plant-based foods.
2:26 My Forest Foods’ sustainable meatless meat products
5:18 Discussion of the use of vertical farming
9:14 The challenges faced in scaling up production
11:25 Challenges in communicating and marketing a new concept
12:02 Challenges in introducing mycelium as a new ingredient
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