In this episode of In With the New, Avril Tomlin-Hood interviews Jeff Richards, founder of Mooala, about his journey from investment banking to creating award-winning organic dairy-free beverages.
27 minutes | Jul. 23, 2025
In this episode of In With the New, Avril Tomlin-Hood interviews Jeff Richards, founder of Mooala, on his journey from investment banking to creating premium organic dairy-free beverages. Jeff discusses Mooala’s commitment to sourcing the highest quality organic ingredients while maintaining a reasonable price point for their products.
Mooala was the first to introduce banana milk to the market, a new and innovative beverage ideal for individuals seeking a nut-free plant-based milk. Since then, Mooala has introduced several new plant-based beverage products, all with clean and simple ingredients, and free of additives. In the competitive beverage market, Mooala prides itself on ingredient transparency so consumers know exactly what is in the products they are buying.
Discover more about Mooala’s innovative products and their unique offering in the plant-based beverages market.
02:35 Jeff’s Transition to Beverage Innovation
08:27 Market Trends in Plant-Based Milk
10:01 Consumer Awareness and Ingredient Transparency
15:00 Organic Ingredient Sourcing
17:17 Achieving Price Parity
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