In this episode of In With the New, Avril interviews Rose Hartley, Head of Sustainability at Misfits Market. Misfits Market is dedicated to reducing the 16 billion tons of food waste in the US by sourcing products that would otherwise go unsold.
27 minutes | Jun. 12, 2024
In this episode of In With the New, Avril speaks with Rose Hartley, Head of Sustainability at Misfits Market, about the company’s efforts to combat food waste. Hartley explains their model, educational initiatives, and the impact of their merger with Imperfect Foods.
Misfits Market is dedicated to reducing the 16 billion tons of food waste in the United States by sourcing products that would otherwise go unsold. The food comes from 550 active suppliers, including farmers and packaged food vendors. Operating on a direct-to-consumer e-commerce model, customers create an account and shop for the available food options, and the food is shipped to their doorsteps ready to be used for meals. Misfits Market also strives to be transparent with consumers by explaining why certain products from vendors are prone to waste and end up as options on the site.
Discover more about Misfits Market’s innovative approach to tackling food waste.
01:24 Tackling food waste
03:13 Sourcing strategy and delivery model
05:34 Expansion plans
08:21 Challenges in disrupting the food supply chain
11:32 Zero waste initiatives
15:30 Marketing and consumer education
24:32 Resources for reducing food waste at home
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