In this episode of In With the New, Avril Tomlin-Hood interviews Martin Mayorga, founder of Mayorga Coffee. Martin shares his company’s approach to partnering with farmers to build economic prosperity and a sustainable future for their communities.
23 minutes | Apr. 30, 2025
In this episode of In With the New, Avril Tomlin-Hood interviews Martin Mayorga, founder of Mayorga Coffee. Martin shares the company’s innovative approach to supporting ethical and sustainable business practices in the coffee industry.
Martin is actively working to ensure farmers receive a fair price for their coffee beans, while consumers receive a high quality coffee at a reasonable price. Martin explains that the typical coffee supply chain tends to be complicated, and how Mayorga Coffee has tried to make the supply chain more streamlined by having fewer intermediaries. Mayorga Coffee has also prioritized community building, to ensure consumers are aware not only of how the coffee is grown, but of the direct relationship the company has with the farmers that grow the beans.
Discover more about Mayorga Coffee and how the co-op model is helping farmers gain economic prosperity and stability.
02:51 Typical Coffee Supply Chain
04:32 Direct Trade Relationships
07:11 Challenges in Consumer Education
17:19 Co-op Model Benefits
19:17 Empowering Farmers through Co-ops
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