Episode 78

Loot Toy Company: Making Bath Time Fun for Kids

In this episode of In With the New, Avril Tomlin-Hood interviews Bryan Krafchik, founder of Loot Toy Company, a brand dedicated to creating all-natural bath products for children.

19 minutes | Nov. 12, 2025

apple
spotify
stitcher
google podcast
tunein
Deezer
playerfm
partner-share-lg

In this episode of In With the New, Avril Tomlin-Hood interviews Bryan Krafchik, the founder of Loot Toy Company, a brand dedicated to creating all-natural bath bombs and bubble baths specifically designed for children with sensitive, eczema-prone skin.

Bryan shares how he was inspired to start Loot Toy Co. when he was unable to find bath products that were gentle enough for his son’s skin. With a steadfast commitment to safety and quality, Bryan has built the brand around vegan, non-GMO ingredients that are both gentle and effective.

Discover more about Loot Toy Co.’s unique approach to creating better bath products for children.

 

Episode Highlights:

4:17 The challenges of sourcing safe ingredients

5:54 Independent safety testing 

9:37 Scaling challenges

15:14 Breakdown of customer motivations

 

Resources mentioned in this episode:

 

All episodes

Loot Toy Company: Making Bath Time Fun for Kids

19 minutes | Nov. 12, 2025

In this episode of In With the New, Avril Tomlin-Hood interviews Bryan Krafchik, founder of Loot Toy Company, a brand dedicated to creating all-natural bath products for children.

Play this episode

Birch Babe: Clean and Approachable Award-Winning Skincare

31 minutes | Nov. 5, 2025

In this episode of In With the New, Avril Tomlin-Hood interviews Kelsey Irvine, CEO of Birch Babe, a sustainable Canadian skincare brand. Kelsey discusses the company’s commitment to in-house formulation of clean and effective products.

Play this episode

OpenWardrobe: Finding Joy in the Clothes You Already Own

21 minutes | Oct. 29, 2025

In this episode of In With the New, host Avril Tomlin-Hood interviews Julia Dietmar, CEO & Co-Founder of OpenWardrobe, an AI-powered app that lets you make the most of your wardrobe by reusing and repurposing what you already own.

Play this episode

All Purpose: Unpacking the Power of Storytelling

28 minutes | Oct. 22, 2025

In this episode of In With the New, Avril Tomlin-Hood speaks with Leena Manro, an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency.

Play this episode

Blumaka: Driving Innovation in Sustainable High-Performance Footwear

39 minutes | Oct. 15, 2025

In this episode of In With the New, host Avril Tomlin-Hood speaks with Stuart Jenkins, Founder of Blumaka, about his mission to create the world's most sustainable high-performance footwear.

Play this episode

Alter Eco Foods: Chocolate with a Conscience

26 minutes | Oct. 8, 2025

In this episode of In With the New, Avril Tomlin-Hood interviews Keith Bearden, CEO of Alter Eco Foods, about the brand's commitment to sustainability and creating crave-worthy snacks with purpose.

Play this episode
Load more