In this episode of In With the New, Avril interviews Kat Woolf, Co-founder and CEO of Heyday Canning Co. about Kat’s mission to revitalize the canned food aisle with bold and flavorful canned beans and soups.
28 minutes | Mar. 5, 2025
In this episode of In with the New, Avril Tomlin Hood interviews Kat Woolf, Co-founder and CEO of Heyday Canning Co. The discussion highlights Kat’s extensive background in consumer packaged goods and her mission to revitalize the canned food aisle with bold and flavorful beans and soups.
Sustainability was a key consideration when Heyday Canning made the decision to use steel cans instead of single use packages, which many other companies use. Their first product was canned beans cooked in tasty, vibrant sauces – beans so delicious they can be eaten on their own. Kat discusses how marketing canned goods to the younger generation of home cooks – who are more used to seeing foods packaged in plastic or tetra packs – involves educating about the upside to canned goods, including convenience and a longer shelf life.
Discover more about Heyday Canning Co’s approach to reinventing canned foods for the modern home cook.
04:18 Heyday’s product lines
07:30 Canned food industry
17:34 High standards for convenience
21:19 Price pressure and consumer education
24:59 Differentiating from traditional canned goods
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