Episode 59
Heyday Canning Co: Redefining Canned Food
In this episode of In With the New, Avril interviews Kat Woolf, Co-founder and CEO of Heyday Canning Co. about Kat’s mission to revitalize the canned food aisle with flavorful, convenient options.
In this episode of In with the New, Avril Tomlin Hood interviews Kat Woolf, Co-founder and CEO of Heyday Canning Co. The discussion highlights Kat’s extensive background in consumer packaged goods (CPG) and her mission to revitalize the canned food aisle with flavorful, convenient options.
The goal of sustainability is the main reason Heyday Canning Co. chooses to market to consumers with canned options over plastic, which is still the preference for other companies. Heyday uses a legacy method of food packaging and markets and reimagines it for today’s consumer. Marketing to the younger generation involves showing the consumer the upsides to canned foods, including convenience and a longer shelf life.
Discover more about Heyday Canning Co’s approach to reinventing how people view canned foods.
Episode Highlights:
04:18 Product Lines of Heyday
07:30 Canned Food Industry
17:34 Convenience for High Standards
21:19 Price Pressure and Education
24:59 Differentiating from Traditional Cans