In this episode of In With the New, Avril Tomlin-Hood speaks with Bob Underwood, known as "Farmer Bob," a third-generation farmer and award-winning agricultural innovator, about his latest creation, Beyond Berries.
21 minutes | Jul. 16, 2025
In this episode of In With the New, Avril Tomlin-Hood interviews Bob Underwood, known as “Farmer Bob,” a third-generation farmer and award-winning agricultural innovator. Bob discusses his latest innovation, Beyond Berries, which transforms overlooked berries into frozen treats, addressing food waste and promoting sustainability.
Beyond Berries takes perfectly good “not pretty” berries and gives them new life. The berries are fused with dates, pasteurized for optimal safety, and formed into seedless frozen berries that are perfect for snacking, baking, or blending into your favorite smoothie. By upcycling berries that would otherwise go to waste, Beyond Berries is making nutritious and delicious better-for-you foods more environmentally sustainable.
Learn more about Farmer Bob and his journey in creating Beyond Berries.
06:13 Upcycling “Ugly” Fruit
08:04 Regenerative Agriculture Philosophy
11:47 Community Support and Sustainability
15:36 Consumer Engagement and Product Expansion
18:06 Advice for Aspiring Upcycled Food Entrepreneurs
In this episode of In With the New, Avril Tomlin-Hood speaks with Bob Underwood, known as "Farmer Bob," a third-generation farmer and award-winning agricultural innovator, about his latest creation, Beyond Berries.
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