In this episode of In With the New, host Avril Tomlin-Hood speaks with Stuart Jenkins, Chief Innovation Officer of Blumaka, about his mission to create the world's most sustainable high-performance footwear.
39 minutes | Oct. 15, 2025
In this episode of In With the New, Avril Tomlin-Hood speaks with Stuart Jenkins, Chief Innovation Officer of Blumaka, creator of recycled foam insoles and footwear that are scientifically proven to help elite athletes reach peak performance.
Blumaka is dedicated to tackling the environmental challenges caused by foam manufacturing and excessive material waste to create a cleaner, greener future. They repurpose dysfunctional or discarded foam scraps from the footwear industry and transform them into high performance insoles. Their manufacturing process utilizes low amounts of heat and water to create a highly durable new product, with minimal environmental impact.
Discover more about how Blumaka is making its mark on the footwear industry while upholding sustainability values.
3:49 Blumaka’s process of recycling foam into new products
5:19 Blumaka’s low-energy, chemical-free recycling process
12:56 How process innovation led to manufacturing breakthroughs
24:05 Empowering small brands to access sustainable materials
30:27 Better marketing to promote sustainable options
In this episode of In With the New, host Avril Tomlin-Hood speaks with Stuart Jenkins, Chief Innovation Officer of Blumaka, about his mission to create the world's most sustainable high-performance footwear.
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