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Episode 37

Beni: Redefining Resale Shopping with AI-Powered Convenience

In this episode of In With the New, Avril speaks with Sarah Pinner, co-founder and CEO of Beni, an AI-powered search engine for finding resale items.

30 minutes | Feb. 14, 2024

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Sarah Pinner, co-founder and CEO of Beni, chats with Avril about using an AI-powered search engine that streamlines buying secondhand items and promoting sustainable fashion.

In a world of increased prices, alternative ways to purchase clothing are a great way to save money and contribute to a better environment. Beni’s browser extension option makes it unique by allowing people to shop online and see if a specific (or similar) product is available on the resale market. Beni can also alert shoppers when their favorite item has come up for sale on a resale website.

Listen in to learn more about how Beni helps overcome the challenges of educating consumers on the benefits of secondhand shopping.

 

Episode Highlights:

2:01 The purpose and functionality of the Beni browser extension

5:06 Educating consumers about the benefits of buying secondhand

19:20 The challenges and opportunities in scaling Beni

21:35 Discussion about challenges in the resale market 

 

Resources mentioned in this episode:

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All episodes

True Made Foods: Remaking America’s Iconic Condiments

39 minutes | Mar. 12, 2025

In this episode of In With the New, Avril interviews Abe Kamarck, founder of True Made Foods. Abe, a former U.S. naval helicopter pilot, shares his journey into the consumer packaged goods industry, driven by a desire to create healthier condiments.

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Heyday Canning: Bringing Bold Flavor and Design to the Canned Food Aisle

28 minutes | Mar. 5, 2025

In this episode of In With the New, Avril interviews Kat Woolf, Co-founder and CEO of Heyday Canning Co. about Kat’s mission to revitalize the canned food aisle with bold and flavorful canned beans and soups.

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BRIXY: Clean Beauty That’s Better for the Planet

29 minutes | Jan. 29, 2025

In this episode of In With the New, Avril speaks with Trey Vilcoq, CEO and co-founder of BRIXY about what motivated him to launch a completely plastic-free beauty and personal care brand.

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Banyan Botanicals: Leading the Charge in Sustainable Business Practices

36 minutes | Dec. 11, 2024

In this episode of In With the New, Avril Tomlin-Hood speaks to Erin Douglas, director of social and environmental responsibility at Banyan Botanicals, about the company's sustainability initiatives.

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Upcycled Food Association: Transforming Food Scraps into Culinary Gold

27 minutes | Dec. 4, 2024

In this episode of In With the New, Avril speaks with Amanda Oenbring, CEO of the Upcycled Food Association about the pressing issue of food waste and the innovative solutions within the upcycled food industry.

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Ad Net Zero: Reduce Emissions in the Advertising Industry

39 minutes | Nov. 27, 2024

In this episode of In With the New, Avril interviews Rachel Schnorr, Membership Director at Ad Net Zero, on the organization's mission to reduce emissions in the advertising industry.

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TripleLine Brands : The Rise of Amazon Advertising

35 minutes | Nov. 20, 2024

In this episode of In With the New, host Avril Tomlin-Hood chats with Tyler Wallis, founder of TripleLine Brands, an agency aiding sustainable brands on Amazon.

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Food Navigator: The Intersection of Health, Sustainability, and Innovation

39 minutes | Nov. 13, 2024

In this episode of the In With the New, host Avril Tomlin-Hood interviews Deniz Ataman, Deputy Editor for Food Navigator USA, about evolving trends in the food and beverage industry.

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Anytime Spritz: Pioneering Organic Alcohol

32 minutes | Nov. 6, 2024

In this episode of In With the New, host Avril Tomlin-Hood interviews Maddy Rotman and Taylor Lanzet, co-founders of Anytime Spritz, a regenerative and organic alcohol brand.

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Sabai Design: The Revolution of Sustainable Furniture

32 minutes | Oct. 30, 2024

In this episode of In With the New, host Avril Tomlin-Hood interviews Phantila Phataraprasit, CEO and co-founder of Sabai Design, a sustainable furniture company, whose mission is to offer affordable, eco-friendly furniture.

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Building a Better World Through Responsible Advertising with Gage Mitchell

53 minutes | Oct. 23, 2024

In this episode of In With the New, Avril Tomlin-Hood is interviewed by Gage Mitchell, host of the podcast ‘Brands for a Better World’, to discuss the environmental impact of digital advertising

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Purpose Disruptors: Can the Advertising Industry Transform for a Thriving Future?

43 minutes | Jul. 3, 2024

In this episode of In With the New, host Avril interviews Jonathan Wise, co-founder of Purpose Disruptors, an organization aimed at transforming the advertising industry to support a sustainable future.

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All Y’alls Foods: A Texas-Sized Success Story in the Plant-Based Protein Industry

24 minutes | Jun. 26, 2024

In this episode of In With the New, Avril speaks with Brett Christoffel, the founder of All Y'alls Foods, a company that produces plant-based protein snacks.

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Clean Creatives: The Most Impactful Movement in Marketing

31 minutes | Jun. 19, 2024

In this episode of In With the New, Avril interviews Duncan Meisel, Executive Director of Clean Creatives. They discuss Clean Creative's mission to sever the advertising industry's ties with fossil fuel clients through their pledge.

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Misfits Market: Rescuing Food from Waste

27 minutes | Jun. 12, 2024

In this episode of In With the New, Avril interviews Rose Hartley, Head of Sustainability at Misfits Market. Misfits Market is dedicated to reducing the 16 billion tons of food waste in the US by sourcing products that would otherwise go unsold.

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ChopValue: The Climate Positive Process of Upcycling Chopsticks

21 minutes | Jun. 5, 2024

In this episode of In With the New, Avril interviews Sabrina Kon from ChopValue, a company that recycles chopsticks into beautiful, durable products.

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Flair Airlines: Insights into Sustainable Aviation

33 minutes | May 29, 2024

In this episode of In With the New, Avril speaks with Amanda Mesluk, Senior Sustainability Manager at Flair Airlines, about the airline's sustainability efforts.

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Exploring the Evolution of Sustainable Business and Clean Energy with Susan Hollingshead

27 minutes | May 22, 2024

In this episode of In With the New, Avril speaks with Susan Hollingshead, an advisor to early-stage clean energy companies. Susan shares her role in the B Corp movement and her work in contaminated property redevelopment.

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Pact Collective: Unveiling the Beauty Industry’s Sustainable Transformation

35 minutes | May 15, 2024

In this episode of In With the New, Avril speaks with Carly Snider, the Executive Director of Pact Collective. They discuss the environmental challenges posed by plastic waste in the beauty industry.

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Forests Unveiled: Navigating Climate and Biodiversity Challenges with the Forest Stewardship Council

29 minutes | Mar. 20, 2024

Monika Patel is Director of Communications and Marketing at the Forest Stewardship Council (FSC) of Canada. FSC is all about promoting sustainable forestry, ensuring responsible sourcing, as well as adherence to environmental and social standards.

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Sway: Turning the Tide on Plastic with Seaweed

27 minutes | Mar. 13, 2024

In this episode of In With the New, Avril interviews Julia Marsh, CEO of Sway, a company creating sustainable seaweed-based packaging solutions.

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MyForest Foods: Pioneering a Delicious and Regenerative Future with Mycelium Meat

29 minutes | Mar. 6, 2024

In this episode of In With the New, Avril speaks with Eben Bayer and Sarah-Marie Cole from MyForest Foods, a company specializing in meatless meat products made from mycelium.

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Unboxing the Future: Boox’s Mission to Transform E-commerce Packaging

36 minutes | Feb. 21, 2024

In this episode of In With the New, Avril interviews Matt Semmelhack, CEO and co-founder of Boox, a company providing zero-waste shipping solutions for e-commerce.

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Beni: Redefining Resale Shopping with AI-Powered Convenience

30 minutes | Feb. 14, 2024

In this episode of In With the New, Avril speaks with Sarah Pinner, co-founder and CEO of Beni, an AI-powered search engine for finding resale items.

Play this episode

Evanesce: A Plant-Based Packaging Solution to Revolutionize the Food Industry

37 minutes | Feb. 7, 2024

In this episode of In With the New, Avril interviews Douglas Horne, founder of Evanesce, a company that creates sustainable packaging solutions.

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VegTech Invest: Investing in the Future of Food (Part 2)

33 minutes | Jan. 31, 2024

In this special follow-up episode of In With the New, Avril speaks with Elysabeth Alfano about impact investing. Elysabeth discusses her company, VegTech Invest, that allows anyone to invest in plant-based innovation.

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Futerra: Sustainability Strategy and Creative Campaigns

37 minutes | Jan. 24, 2024

In this episode of In With the New, Avril interviews Andrew Wanliss-Orlebar, Chief Strategy Officer for Futerra. They discuss the impact of the communication sector on climate change and the challenges that exist in communications.

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Flashfood: Connecting Consumers with Surplus Food Items

37 minutes | Jan. 17, 2024

In this episode of In With the New, Avril interviews Jordan Schenck, Chief Brand Officer at Flashfood. They discuss the issue of food waste, particularly in grocery stores and the need for change.

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Wrappily: Gift Wrap You Can Feel Good About

26 minutes | Dec. 6, 2023

In this episode of In With the New, Avril speaks with Sara Smith, Founder of Wrappily, about her mission to green-up gifting with smarter, more sustainable gift wrap products.

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Rent-a-Romper: Capsule Wardrobes for Growing Kids

24 minutes | Nov. 29, 2023

In this episode of In With the New, Avril speaks with Lauren Gregor, Founder and CEO of Rent-a-Romper, the first shared closet for little ones to help parents and the planet.

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West Paw: Eco-friendly Products for Man’s Best Friend

36 minutes | Nov. 22, 2023

In this episode of In With the New, Avril speaks with Spencer Williams, CEO and President of West Paw, creator of American-made, high-quality sustainable pet products.

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Partake Brewing: Award Winning Non-Alcoholic Beer

24 minutes | Nov. 15, 2023

In this episode, Avril Tomlin-Hood speaks with Ted Fleming, founder of Partake Brewing, about his mission to craft a variety of award winning, great tasting, expertly brewed non-alcoholic beers.

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Kove Ocean Foods: Sustainable Snacks with Purpose

34 minutes | Nov. 1, 2023

Desirée Dupuis is a social entrepreneur and Founder of Kove Ocean Foods, creator of delicious snacks made with the world's most sustainable crop, seaweed.

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Ethical Swag: The Modern and Sustainable Way to do Swag

30 minutes | Oct. 25, 2023

In this episode of In With the New, Avril speaks with Tara Milburn, founder and CEO of Ethical Swag, about her mission to deliver sustainable, ethically-sourced promotional products.

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Daniels Corporation: Designing and Building Low-Carbon Communities

25 minutes | Oct. 18, 2023

Adam Molson is the VP, Rental Communities and Sustainability, at Daniels Corporation, a Toronto-based real estate developer committed to building communities that have a positive impact on the environment.

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Rebellyous Foods: Creating the Perfect Plant-based Chicken Nugget

30 minutes | Oct. 11, 2023

Christie Lagally is the founder and CEO of Rebellyous Foods, a team of animal-loving engineers on a mission to revolutionize the food industry.

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VegTech Invest: Investing in the Future of Food

40 minutes | Oct. 4, 2023

In this episode of In With the New, Avril speaks with Elysabeth Alfano, CEO of VegTech Invest, about inefficiencies in the current food production system and the need for a more sustainable approach.

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abillion: On a Mission to Mobilize a Billion People to Save the Planet

39 minutes | Sep. 27, 2023

In this episode of In With the New, Avril speaks with Vikas Garg, the founder and CEO of abillion, a mobile app connecting users with plant-based and sustainable products.

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BEEN London: Timeless Accessories Handcrafted from Recycled Discarded Materials

28 minutes | Sep. 20, 2023

Genia Mineeva is the founder of BEEN London, a sustainable, handmade accessories brand that British Vogue named one of the most innovative fashion companies in the world.

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Lomi: Turning Organic Waste into Nutrient-rich Plant Food

22 minutes | Sep. 14, 2023

In this episode of In With the New, Avril Tomlin-Hood speaks with Jeremy Lang, Founder and VP of Sustainability at Pela, and creator of the Lomi countertop composter.

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Upcycled Foods: Building a Better, More Sustainable Food System

29 minutes | Jun. 21, 2023

Dr. Lara Ramdin is the Chief Innovation and Science Officer at Upcycled Foods Inc., which develops new, high quality products out of surplus food.

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Amschela: Socially Responsible Luxury Accessories

28 minutes | Jun. 14, 2023

In this episode of In With the New, Avril Tomlin-Hood speaks with Keri Andriana, Founder of Amschela, a PETA-approved UK-based luxury accessory brand.

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Trendi: Fighting Food Waste Through Robotics and Automation

52 minutes | Jun. 7, 2023

Carissa Campeotto and Craig McIntosh are the Co-founders of Trendi, a tech company developing robotics to help the farm and food industry rescue and upcycle food waste into valuable products.

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Simply Suzette: Driving Sustainability in the Denim Industry

29 minutes | May 31, 2023

Ani Wells is the co-founder of Simply Suzette, a denim industry consultancy on a mission to democratize information and encourage informed purchasing decisions through supply chain transparency.

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Big Mountain Foods: Award-Winning Plant-Based Foods

31 minutes | May 24, 2023

In this episode of In With the New, Avril Tomlin-Hood speaks with Kimberly Chamberland, Founder and CEO of Big Mountain Foods, an award-winning, allergen-free vegan food company founded in 1987.

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Social Nature: Driving Discovery and Trial of Emerging CPG Brands

33 minutes | May 10, 2023

In this episode of In With the New, Avril Tomlin-Hood welcomes Jessica Malach, VP of Marketing and Insights at Social Nature, to discuss how plant-based CPG brands can drive in-store discovery and acquire new shoppers.

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Fibre52: The Future of Sustainable Cotton

22 minutes | May 3, 2023

Fibre52’s cotton dyeing process retains cotton’s natural properties, resulting in a stronger, kinder fabric that offers moisture-management performance and strength properties that rival petrochemical-based textiles.

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Nature’s Path: Pioneers of the Organic Food Movement

43 minutes | Apr. 25, 2023

Sasha Bricel is the Director of Marketing at Nature’s Path Foods, a pioneer in the organic food movement, and a leader in sustainable food design and development.

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Piquant Marketing: Growing Vegan and Vegetarian Brands

31 minutes | Apr. 19, 2023

Tune in to this episode of In With the New as Avril Tomlin-Hood welcomes Lindsay O’Donnell, Founder of Piquant Marketing, to discuss plant-based food marketing and the importance of finding your "why"

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Zimt Chocolates: Artisanal Vegan and Organic Chocolates

26 minutes | Apr. 12, 2023

In this episode of In With the New, Avril Tomlin-Hood welcomes Emma Smith, Founder of Zimt Chocolates, to discuss ethical food production and how Zimt supports animals, people and the planet.

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jeane & jax: Luxury Leather-Alternative Handbags

33 minutes | Apr. 5, 2023

Silvia Jeane Gallo is the founder of jeane & jax, a luxury leather-alternative handbag brand that encompasses the principles of ethical fashion while delivering handbags of quality, style and affordability.

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Veshin Factory: Setting the Standard for Conscious Production of Alternative Leather Goods

46 minutes | Mar. 29, 2023

In this episode of In With the New, we welcome Joey Pringle, Founder and Co-Owner of Veshin Factory, to discuss conscious and sustainable manufacturing.

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Natural Fiber Welding: Driving Textile and Design Innovation with Plastic-free High-performance Materials

48 minutes | Mar. 22, 2023

Natural Fiber Welding invents and manufactures sustainable materials from plants. Beginning with inherently circular, natural ingredients, NFW is making a material-rich, plastic-free future possible.

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Fashion Takes Action: Advancing Sustainability in the Fashion Industry

38 minutes | Mar. 15, 2023

Join Avril Tomlin-Hood in this episode of In With the New as she talks with Kelly Drennan, Founding Executive Director of Fashion Takes Action, about sustainability in the fashion industry.

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Debrand: Extending the Life Cycle of Used Textiles

32 minutes | Mar. 1, 2023

Debrand helps leading clothing brands achieve their sustainability goals through the power of reverse-logistics and textile recycling technology.

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Beyond Remade: Upcycling and Thrift in the Fashion Industry

44 minutes | Feb. 21, 2023

In today’s episode of In With the New, Avril Tomlin-Hood welcomes Steven Bethell, co-founder of Beyond Retro and Bank & Vogue, Ltd., to discuss upcycling in the fashion industry.

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Living Tree Foods: Bringing Plant-Based Alternatives to Market

20 minutes | Feb. 14, 2023

In today’s episode of In With the New, Avril Tomlin-Hood sits down with Emily Wilson, Co-founder and CEO of Living Tree Foods, to discuss her company’s plant-based food products.

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Aisle: Social Entrepreneurship, Sustainability, and Reusable Menstrual Products

30 minutes | Feb. 7, 2023

Tune in to this episode of In With the New as Avril Tomlin-Hood welcomes Madeleine Shaw, co-founder of Aisle, to address sustainable and equitable menstrual care.

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Tru Earth: Eliminating Plastic One Household Product at a Time

25 minutes | Jan. 31, 2023

In today’s episode of In With the New, Avril Tomlin-Hood is joined by Anita Spiller, Head of Social Responsibility and Executive Communications at Tru Earth, to talk about eliminating plastic production.

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