In this episode of In With the New, Avril Tomlin-Hood speaks with Leena Manro, an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency.
28 minutes | Oct. 22, 2025
In this episode of In With the New, Avril Tomlin-Hood speaks with Leena Manro, an award-winning writer, director, and co-founder of All Purpose, a B Corp-certified creative agency. Leena discusses her passion for storytelling and how All Purpose crafts meaningful stories that highlight sustainability and social change.
Leena began her career as a lawyer but was always drawn to writing, directing, and acting. She stepped away from law to explore these passions, and 15 years later hasn’t looked back. She shares her journey from law to the creative world and how her unique skillset helps her uncover and create impactful stories for All Purpose’s clients.
Listen in to learn how Leena and All Purpose work to elevate their clients and share their stories.
2:56 Forming All Purpose Creative
8:29 The Power of Storytelling
13:25 B Corp Certification & Business Practices
15:14 Corporate Structures & Social Impact
17:40 Storytelling for Social Change
23:40 Comedy & Absurdity in Storytelling
24:52 Media, Technology, and AI in Storytelling
27:22 Ethical Use of AI
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