In this episode of In With the New, Avril Tomlin-Hood interviews Kelsey Irvine, CEO of Birch Babe, a sustainable Canadian skincare brand. Kelsey discusses the company’s commitment to in-house formulation of clean and effective products.
31 minutes | Nov. 5, 2025
In this episode of In With the New, Avril Tomlin-Hood interviews Kelsey Irvine, CEO and founder of Birch Babe, a sustainable Canadian skincare brand. Kelsey shares the company’s commitment to low-waste packaging, in-house formulation, and gradual, community-focused growth.
Birch Babe’s mission is to help people make easy choices for the health of their bodies and the planet with skincare products that are clean, effective and approachable. Birch Babe’s unique approach comes from having a carefully crafted method for sourcing raw materials, with the aim of using fewer than twelve ingredients in each product to maximize effectiveness and affordability for consumers.
Discover more about Birch Babe’s approach to creating amazing and sustainable skin care for the everyday person.
2:26 Maintaining sustainable and clean beauty values
8:26 Criteria for selecting raw materials
20:47 How Birch Babe balances retail and DTC channels
22:46 Strategic decision to focus on Canadian growth
In this episode of In With the New, Avril Tomlin-Hood interviews Kelsey Irvine, CEO of Birch Babe, a sustainable Canadian skincare brand. Kelsey discusses the company’s commitment to in-house formulation of clean and effective products.
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