Episode 72
Supercool: Building the Low-Carbon Future
In this episode of In With the New, Avril Tomlin-Hood speaks with climate entrepreneur Josh Dorfman, CEO and host of Supercool, about the evolution of climate tech.
In this episode of In With the New, Avril Tomlin-Hood speaks with climate entrepreneur Josh Dorfman, CEO and host of Supercool, about the evolution of climate tech.
29 minutes | Aug. 27, 2025
In this episode of In With the New, Avril Tomlin-Hood interviews climate entrepreneur Josh Dorfman, CEO and host of Supercool. Josh discusses how climate tech has evolved in the past two decades, and shares his thoughts on the future of climate tech innovation.
As a business to business media platform, Supercool highlights real-world climate tech solutions that cut carbon, increase profits, and improve our quality of life. Prior to launching Supercool, Josh founded and led numerous sustainable business ventures including the award-winning media brand The Lazy Environmentalist. Josh explains how a chance meeting with a former SpaceX engineer resulted in his most recent venture, Plantd, a carbon-negative, hemp-based oriented strand board building material that was named to Fast Company’s 2024 list of the World’s Most Innovative Companies.
Learn more about Josh’s journey as a climate entrepreneur and Supercool’s mission to share the stories of business leaders building innovative climate tech solutions.
09:16 The Role of Experience in Climate Tech
11:45 Sustainability in Marketing
18:37 Drop-in Replacement for Builders
19:56 Collaboration with Major Homebuilders
20:34 Challenges in Sustainable Building
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In this episode of In With the New, Avril Tomlin-Hood speaks with climate entrepreneur Josh Dorfman, CEO and host of Supercool, about the evolution of climate tech.
Stacy Seidel is the head of sustainability at SunOpta, a company that produces over 250 organic or non-GMO certified products and ingredients, delivering supply chain solutions for top brands, retailers, and foodservice providers.