Episode 52
Anytime Spritz: Pioneering Organic Alcohol
In this episode of In With the New, host Avril Tomlin-Hood interviews Maddy Rotman and Taylor Lanzet, co-founders of Anytime Spritz, a regenerative and organic alcohol brand.
In this episode of In With the New, host Avril Tomlin-Hood interviews Maddy Rotman and Taylor Lanzet, co-founders of Anytime Spritz, a regenerative and organic alcohol brand. Maddy and Taylor share the inspiration behind their sustainable canned cocktails, emphasizing ingredient transparency and the principles of regenerative organic agriculture.
The lack of quality ingredients inspired Maddy and Taylor to create Anytime Spritz, which uses organic ingredients and real fruit to market alcohol that is not only better for the environment, but better for consumers. Since most alcohol products do not have transparency with labelling, Anytime Spritz ensures to include all ingredients on products so consumers are aware of what they are buying and putting in their body.
Discover more about Anytime Spritz’s approach to creating healthier alcohol products by taking advantage of regenerative organic ingredients.
Episode Highlights:
02:09 The inspiration for creating a sustainable canned cocktail option
05:25 The absence of ingredient labeling in the alcohol industry
15:19 The significance of using simple, quality ingredients
19:54 The challenges of scaling their business within the alcohol industry
29:27 The unexpected number of people who don’t share their vision and the need to stay focused
Resources mentioned in this episode:
- Anytime Spritz Website CODE: podcast for 20% off