Project
Earth Animal
Earth Animal is a mission-driven pet product company with sustainable products available in over 6,500 retail locations across the US.
Services
Brand Content, Paid Social, Display
Earth Animal is a mission-driven pet product company with sustainable products available in over 6,500 retail locations across the US.
Brand Content, Paid Social, Display
Earth Animal is a mission-driven pet product company whose sustainable products are available in over 6,500 retail locations across the US and Canada. An established company with strong sales and regional brand recognition, Earth Animal was looking to strengthen and expand brand recall and drive customers to purchase from participating retailers.
The company looked to our team for help in educating potential consumers about the benefits of Earth Animal as the superior, sustainable choice for their animal family members.
boa used industry-leading influencer marketing software to execute an end-to-end content marketing campaign at scale. To capitalize on this valuable UCG output, we leveraged third-party behavioural data and geofencing technology to launch multiple Native Display and paid Facebook and Instagram campaigns – this ensured that the credible brand content reached exponential and highly qualified audiences.
This content was strategically amplified in geographic regions across the US that had clusters of Earth Animal retailers.
Paid Social, Video
YouTube, Paid Social, Paid Search, Display