Discover how boa partnered with organic leader Nature’s Path and adtech innovator Scope3. More mission, less emission — measurable results.
Scope3’s recent spotlight on boa’s strategic collaboration with Nature’s Path validates what more and more marketers are discovering — mission-based sustainability and media performance can align with measurable impact. The precision strategy that boa developed for Nature’s Path not only aligned with the brand’s environmental values, but it also delivered superior business results — a dual benefit that Scope3’s analytics clearly quantified.
Scope3’s case history details how boa translated Nature’s Path’s founding principle of “leaving the Earth better than we found it” into tactical media decisions. By applying precision targeting to social campaigns, boa created a blueprint for mission-aligned advertising that enhances both brand values and performance metrics.
Using Scope3’s Media Reporting dashboard, boa measured and optimized campaign emissions in real-time, proving sustainable media buying delivers both environmental and business benefits. Results included:
As boa founder and CEO Avril Tomlin-Hood, “By showing that sustainable media buying can deliver superior results, we’re proving that businesses don’t have to choose between effectiveness and environmental responsibility.”
At boa, we’re grateful for our strategic partnership with Scope3 and forward-thinking clients like Nature’s Path who share our vision of a more sustainable digital advertising ecosystem. Together, we’re showing that better media buying is more sustainable media buying—a win for brands, consumers and the planet.
Want to learn how decarbonized media buying can help your brand achieve better results while reducing environmental impact? Contact us today.