Insights and musings on marketing, sustainability, and more from team boa.
See how Nature's Path improved their digital advertising impact. By partnering with boa and challenging conventional wisdom, a 2024 campaign achieved 40% more clicks while reducing emissions
Digital advertising is never carbon neutral—every ad adds up. Our new report reveals how CPG brands can cut costs and carbon emissions simultaneously while boosting campaign performance in 2025.
Internet emissions are predicted to double by 2025, with online advertising contributing. For mission-driven brands, a free report helps digital advertisers understand and own their impact.
Empowered with this kind of approach, brands can see results such as an increase in performance, decrease in cost, and even a reduction in CO2 emissions.
Embracing and supporting food tech innovation can play a vital role in shaping a more sustainable future for our food industry and the world at large.
Not only is buying lower-carbon emission media a responsible choice, but it’s also a strategic one that holds immense potential for brands seeking long-term success.