Insights and musings on marketing, sustainability, and more from team boa.
Digital advertising is never carbon neutral—every ad adds up. Our new report reveals how CPG brands can cut costs and carbon emissions simultaneously while boosting campaign performance in 2025.
Internet emissions are predicted to double by 2025, with online advertising contributing. For mission-driven brands, a free report helps digital advertisers understand and own their impact.
Empowered with this kind of approach, brands can see results such as an increase in performance, decrease in cost, and even a reduction in CO2 emissions.
Embracing and supporting food tech innovation can play a vital role in shaping a more sustainable future for our food industry and the world at large.
Not only is buying lower-carbon emission media a responsible choice, but it’s also a strategic one that holds immense potential for brands seeking long-term success.
Even if you’re the most sustainable brand, or adhere to the greenest lifestyle possible, if you aren’t considering your scope 3 emissions, you’re missing the big picture.