Project

Advancing Eco Agriculture

Advancing Eco Agriculture (AEA) is dedicated to increasing yield and crop performance while reducing or eliminating the need for pesticides and fertilizers. A sustainable, regenerative solution for all growers.

Services

Paid Social, Paid Search, Video

Challenge

Advancing Eco Agriculture is one of the leading providers of regenerative sustainable farming solutions (products and services) across the United States. AEA approached boa with the primary objectives of raising awareness and generating leads amongst a highly targeted and very narrow audience group - agricultural decision makers.

Solution

Based on extensive market and persona research and rapid test-and-learn cycles, boa was able to effectively narrow our targeted audience to a true representation of the highest qualified targets. All the while minimizing “wasted” impression delivery against too broad an audience and delivering consistently benchmark-crushing performance metrics

Results

+
22
%
Increase in Site Visitation
-
12
%
Decrease in Cost Per Landing Page Visit
-
10
%
Decrease in CPM

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Spreading the word about all the good things that steel food cans can do.

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