Angus Reid Forum is Canada's most recognized and engaged online community of adults who voice their opinions on a variety of topics including social, governance and economic issues.
Brand Content, Paid Social, Paid Search, Programmatic
As Angus Reid Forum sought to expand and diversify its survey panel, the brand needed to efficiently recruit high-quality respondents at scale. In Canada, the challenge was to maintain strong conversion efficiency in a mature market while continuously optimizing performance. In parallel, Angus Reid Forum entered the U.S. — a new and highly competitive market — requiring rapid channel testing, platform expansion, and cost-efficient growth without sacrificing respondent quality.
boa led the paid media strategy and execution across social and search, with a sharp focus on performance and scalability.
In Canada, paid social campaigns across Meta and Reddit were designed to maximize qualified panel sign-ups. Rapid creative test-and-learn cycles allowed us to quickly identify top-performing messaging, formats, and value propositions, while ongoing targeting optimizations ensured sustained efficiency. This iterative approach enabled the campaign to consistently capture high-intent users and maintain strong conversion performance over time.
As Angus Reid Forum expanded into the U.S., we launched a performance-driven acquisition strategy across paid social and paid search. Campaigns were optimized end-to-end for conversion, with media, creative, and targeting refined continuously to deliver the maximum number of survey respondents within a defined efficiency threshold. Cost controls and performance monitoring drove steady month-over-month improvements as the campaign scaled.
Paid Social, Video
Brand Content, Paid Social, Programmatic