Discover the power shift: 40% of display ads are wasted, burning budget + energy. Learn how sustainable advertising amplifies brand impact while reducing carbon footprint. More mission, less emission.
Here’s a startling fact that should energize any mission-driven CPG brand looking to maximize impact in 2025. Up to 40% of display advertising is wasted. That’s more than marketing dollars squandered at a fast burn rate. That’s real energy pumping unnecessary carbon emissions into the Earth’s atmosphere. Every ad, adds up.
As we prepare to head to Expo West next week, we’ve been thinking deeply about what it truly means to energize a brand in today’s complex digital landscape.
The irony shouldn’t be lost on anyone. In the quest to energize brands through digital advertising and engagement, brands actually consume surprisingly large amounts of energy. A single display campaign generating one million impressions has the carbon footprint equivalent of flying roundtrip from L.A. to NYC. Those are some serious air miles for what might be poorly targeted ads that never reach their intended audience.
But here’s where it gets interesting. The data shows that more sustainable advertising is also more effective advertising. When you optimize for reduced waste, you’re not just helping save the planet. You’re supercharging digital advertising performance.
Take one of our partners, Nature’s Path Foods. By implementing precision targeting that prioritized quality over quantity, we achieved something remarkable — a 70% increase in click-through rates while simultaneously reducing carbon intensity per result by 62%. That’s what you call energizing a brand responsibly! You can get the whole story here.
The key sustainable brands today? Treat every impression like it matters, because it does. Both to the bottom line and to our planet.
As we gear up for Expo West 2025, we’re excited to share more insights about how better-for-you brands can drive better-for-Earth results. Our latest white paper dives deep into the future of sustainable media buying and how it’s reshaping digital marketing for conscious brands.
Want to energize your brand while reducing its carbon footprint? Download our comprehensive guide, The CPG Advertiser’s Guide to Sustainable Media Buying, or connect with boa founder Avril Tomlin-Hood at Expo West to learn how decarbonized media buying can transform your digital marketing strategy.
In 2025, the most energized brands aren’t the ones with budgets to burn, incinerating dollars in exchange for whatever hits they can get. They’re the ones making every impression count. More mission, less emission.
— Meet us at Expo West 2025 to discuss how your brand can achieve better results through sustainable media buying. Download our white paper now, or email hello@weareboa.com to schedule time with Avril during Expo.