Project

USTA

The US Open Tennis Championships is the final Grand Slam tournament of the tennis season, and features top international players competing in singles, doubles, and mixed doubles.

Services

Paid Social, Paid Search, Programmatic

Challenge

The US Open is one of the most recognizable sporting events in the world, but converting broad awareness into ticket sales requires precision. The USTA needed a performance-driven media approach that could reach high-intent audiences, drive demand, and maximize return on spend across digital channels.

Solution

We built a full-funnel media strategy rooted in audience data and real-time optimization.

Using behavioral, location, and travel-intent signals, we identified and targeted fans most likely to attend — from local tennis enthusiasts to travelers planning trips to New York during the tournament window. Paid social, search, programmatic display, and video worked together to move audiences from awareness to conversion.

Campaigns were continuously optimized based on performance, shifting spend toward the highest-converting audiences, placements, and creative formats to drive efficiency and scale.

The performance-led media strategy delivered measurable growth, efficiently turning fan interest into ticket sales while expanding the US Open’s digital footprint.

Results

950
%
Return on media investment
250
K
New social followers generated
25
%
Increase in overall social audience

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