SoFi

As SoFi expanded its product portfolio with the launch of a national mortgage offering, the brand needed to reach high-intent homebuyers in a crowded financial services landscape. The challenge was to build awareness while efficiently converting qualified prospects — all while reinforcing SoFi’s position as a modern, trusted financial brand.

boa developed an omnichannel media strategy designed to balance brand reach with performance.

The campaign prioritized high-opportunity metro markets — including San Francisco, San Diego, Los Angeles, Dallas, and Washington, D.C. — selected using income and demographic data to ensure efficient reach. High-impact out-of-home placements built scale and awareness across commuter corridors and high-traffic neighborhoods.

In parallel, a full-funnel digital media plan activated paid social, programmatic display, and paid search to capture demand and drive users to SoFi.com. Performance was further accelerated through premium content partnerships with leading lifestyle and real estate platforms, structured on pay-per-performance models and amplified through native and social placements. Strategic integrations within real estate listings placed SoFi directly in front of active homebuyers at moments of highest intent.